01The project
Croatia, half above the sea. Half below.
For years, the project’s author and photographer, Marjan Radović, has been photographing the beauty of Croatia’s undersea world, capturing Croatia with an underwater camera from a perspective most people never get to see.
Through every season he has captured extraordinary scenes we are often not even aware of. The result of this demanding project is CROATIA 50/50: a single photograph that shows two worlds. The one below and the one above the sea.
- 2008first project photos shown at the “Pogled u plavo” (A Look into the Blue) exhibitions
- 15art projects by the author
- 1000+visitors at underwater exhibitions
- 1stplace in the PDN magazine contest
This is what we see from the shore.
And this is what the sea hides.
Keep scrolling to go below the surface
02Gallery
Two worlds in one frame
A selection from the project: islands, lighthouses, boats, caves and waterfalls. Every frame is cut by the waterline.
Above
Light, stone, lighthouses. The Croatia we know.
The waterline
A thin border between two worlds. Every wave moves it.
Below
Silence, blue, and life we rarely get to see.
04How it’s made
How a 50/50 photo is made
A photo that is half above and half below the water is one of the most demanding techniques in underwater photography. Everything has to line up for a single frame: gear, sea, light and the moment.
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01
The dome
The camera sits in an underwater housing with a large dome port. Only the dome lets the worlds above and below the surface share one frame.
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02
The waterline
The dome is held half in the sea, right at the border. The sea never stops moving, so the shot is caught in a split second.
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03
The light
Sun above, shadow below. The real picture happens when the light of both worlds is in balance.
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04
Every season
From summer blue to frozen waterfalls: the project follows Croatia all year round.
05Exhibitions
A look into the blue
The photographs of CROATIA 50/50 were first shown in 2008 at the underwater photography exhibitions of the author’s project “Pogled u plavo” (A Look into the Blue). The idea is for viewers to visit the author’s medium and see photos made in it from his perspective.
Besides classic galleries, the author likes to exhibit in unusual places: on the shipwrecks Peltastis and Baron Gautsch, and even underwater, where the photos are viewed by diving.
06Awards
Award-winning photographs
Photos from CROATIA 50/50 have entered international competitions and regularly placed high.
CROATIA 50/50 project
- 1stplacePDN, The Shot
- 2nd & 3rdplaceUnderwaterPhotography.com
- 3rdplaceSanti Photo Awards
The author
- Silver at UnderwaterPhotography.com in 2012, 2013 and 2014; finalist in 2010
- Winner of the US magazine and portal PDN “Action Photography 2014” contest
- UNDP special award for underwater photography
- Photos selected among the top 10 action highlights of the Red Bull Content Pool agency
- Ranked among the top three photographers at the “Sudnji dan” creative communications festival
07Our goal
Dive. Photograph. Protect.
To dive and photograph Croatia from a completely different perspective, to document it differently and with style, and to draw attention to the values and beauty Croatia has to offer. To bring the beauty of the undersea world and the Adriatic to a wider public, and to invite everyone to take social responsibility for promoting ecology and protecting the sea.
For me, photography is personal expression, a visual game that changes the way we see the world.
Marjan Radović
08For hotels, pools and partners
An exhibition below the surface
The Atelier Radović underwater exhibition brings the Adriatic into your pool. The photographs are shown above and below the water, and guests dive with an instructor and the author to see the exhibition underwater.
An exhibition with a message
The beauty of the Adriatic. A call to protect it.
The exhibition draws attention to the beauty of the Adriatic Sea and its underwater wonders, and tells Croatian and international audiences how much social responsibility, ecology and marine conservation matter.
The Adriatic holds a wealth of marine life and ecosystems whose balance is increasingly under threat. Every photograph is not just a view, but an invitation to become a guardian of the sea.
The format
One exhibition. Two worlds.
Above the surface
In the hotel lobby or a chosen spot in the complex: 10 photographs on canvas, 70 × 100 cm, on painting easels.
Below the surface
In the hotel pool, the photographs are installed safely and adapted to the pool. With an instructor and the author, guests put on diving gear, dive in and view the exhibition.
- 10canvas prints, 70 × 100 cm
- 15art projects by the author
- 1000+visitors at underwater exhibitions
How it works
From the first call to the first dive
- 1
Consultation
We get to know your venue, pool, guests and dates, and agree on the concept.
- 2
Choosing the photos
Together we pick the Adriatic photographs and the message the exhibition carries.
- 3
Setup above and below
We install the exhibition in the lobby and safely place it in the pool.
- 4
Dive with an instructor
Guests dive with an instructor and the author and view the exhibition underwater.
- 5
Photo and video
Professional photos and video for your social media and press.
Complete organisation: setup above and below the surface, a diving instructor and guide, diving equipment, and professional photo and video material for social media and press.
Who it’s for
Where the exhibition comes alive
- 01
Hotels
A new experience for guests and a new reason to come.
- 02
Wellness & spa
The pool becomes a gallery, relaxation a journey under the sea.
- 03
Pools & aquaparks
An attraction for families, schools and swimmers.
- 04
Sponsors & brands
Visibility alongside a project with a marine-conservation message.
- 05
Cities & tourist boards
An event that promotes the destination and the Adriatic.
Benefits for hotels
Why an underwater exhibition
A unique experience
Guests dive or swim while viewing works of art underwater.
An extra attraction
The exhibition draws visitors from outside the hotel and builds recognition.
Special moments
Unforgettable, one-of-a-kind moments for your guests.
Social media
Guests share their experience and promote the hotel for free.
A refreshed offer
Your pool gains a new dimension, and guests a reason to return.
Education
Awareness of environmental protection and the underwater world.
Marketing & brand
Media attention and a positive perception of your brand.
Guest satisfaction
An innovative offer that leaves a lasting impression.
For sponsors
Your brand, with a message from the sea
Visibility
Your brand alongside the exhibition above and below the surface, in posts and press material.
CSR & ESG
Tangible support for ecology and the protection of the Adriatic, with a clear message.
Content
Authentic photos and video from the dives for your channels.
Packages
Base package
€4,999
+ VAT per exhibition — base package
Included
- Diving equipment, a diving instructor and the interactive dive experience viewing the photos underwater
- Materials for producing and installing the exhibition
- Production of photo and video material for marketing
- Transport and diving equipment rental
Add-ons
- Longer exhibition runon request
- Extra printson request
- Sponsorship & co-brandingon request
- Eco-education days for schoolson request
Turn your pool into the sea.
Send us your venue name, location, approximate pool dimensions and preferred dates, and we will prepare an offer.
Request an offer or call +385 91 114 4221
09Contact
Get in touch.
The sea is waiting.
For exhibitions, partnerships, prints and collaboration, contact us directly.
- info@croatia5050.com
- Phone
- +385 91 114 4221
- Atelier
- Atelier Radović
Lastovska 2a
10000 Zagreb